Tuesday, 31 August 2010

Number One, #5

I deliver this missive from Murcia, Espana. I should be holidaying but I love you guys too much and I've missed two hott new Number Ones already. Here are some words on them.

#1. Roll Deep - Green Light
Just wholesomely rubbish enough to work, I think. The central metaphor strained to breaking point ("Stop/Take a Look, left and right/Is it clear for me to go?"), a video which is just the various differing-values-of-ridiculous members (my favourite? Either the guy with the shades and top-knot, or the guy who looks like a chubby Jon Tickle) in front of block colours, genuine road signs, and the occasional shot of an actual traffic light.

I'm hardly desperate for the opportunity to dance to this, but I probably wouldn't change stations if it came on the radio. It is, if I'm being completely honest, the kind of song I guiltily catch myself enjoying in the shower before realising I've been singing along for the last two minutes without noticing.

#1. Taio Cruz - Dynamite
Meanwhile, something about this is more insidious and lazy. I briefly considered just cut-and-pasting an old review for one of the other generic-R&B Number Ones, but I'm wearing that particular rant a bit thin, I think (in conversation moreso: the words generic and R&B having been sighed so frequently recently that I'm starting to get a little self-conscious about it).

So I'll try instead to point out what makes this particular selection so offensive to my tastes in an easy-to-read point-by-point style:
-Repeating 'throw my hands up/ayo' in a way that caters to the lowest-common dancefloor denominator and has absolutely nothing to do with the song.
-The phrase "I'm wearing all my favourite brands". Humanity as it currently exists has been proved obsolete; please welcome Homo Nikeus, the very pinnacle of capitalism's long evolution process.
-Being yet another song about what precisely the protagonist plans to do in the club.
-Using autotuned vocals in a way that adds precisely nothing to the qualities of the music except sounding a bit weird. Except, oh, guess what: it sounds completely unsurprising given that approximately twenty-three thousand* songs have used this particular.
-Actually, scratch that first criticism. The song isn't actually about anything, is it? It doesn't even have the usual novelty hook, or twist on the formula and instead chooses to be a series of small semi-coherent collections of words on the general theme of being in the club. More terrible dynamite/explosive analogies next time, please.
-Somehow managing to make its presentation of girls in the video more leery and touching-yourself-behind-a-reflective-screen than the current par for music videos.
-Ending on a completely unearned self-congratulating applause when, in fact, the sound of someone miming putting a gun to their head would be much more apt.

Two mediocre-to-poor Number Ones, anyway. Roll on this week's hot pick, selected entirely at random by the atrophying twitch-reflexes of the discerning music-buying public.

*Values accurate to the nearest twenty-three-thousand.

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Videogames, film, music, comics: feed them into the Alex-Spencer machine and out come neat little articles. Like the ones you're looking at here.