Thursday, 12 September 2013

Glass: Half Empty, or Half Full?

Google_Glass (32)

I've been fascinated by Google Glass since the first day I heard about it. It's the sci-fi-ness of the thing, I suspect, the idea that it will eventually evolve into a Minority Reportesque digital contact lens, a HUD for everyday life.

Well, one of the perks of being a (sort of) tech journalist is that you have an excuse to try these things out. So I slipped on a pair, wandered around central London for a couple of hours, and wrote about it for the latest issue of Mobile Marketing Magazine.

The resulting feature takes a tour through the history of Glass, what it does, and what lies ahead for it, both in terms of potential and obstacles. Oh, and most important of all, it's got my own impressions of trying it out (complete with a picture of me in Glass looking very serious indeed). It starts something like this:
“It’s been hailed as one of the best inventions of 2012 by Time magazine, and has also been condemned as a dangerous invasion of privacy. Some people believe it will revolutionise mobile technology, for better or worse, while others think it will struggle to find any sizeable audience. Google Glass has been dividing opinions since the moment it was unveiled.”
Read the rest here
Glass Spread

And if you enjoyed that, good news! This issue also features a piece by me on mobile marketing at music festivals, from apps to recharge tents, and how it all breaks down in an isolated field with mud where you'd usually have access to electricity, and yelling crowds where you'd usually have phone signal.
““People increasingly want to stay in contact at all times,” says Vodafone’s Ben Taylor – and while that’s true, the practicalities of a festival can get in the way of this. Frankly, the events are an endurance test that smartphones were never designed to face, and it’s for that reason that many festivalgoers end up defaulting to its less glamorous ancestor – the feature phone.”
Read the whole thing here

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London, United Kingdom
Videogames, film, music, comics: feed them into the Alex-Spencer machine and out come neat little articles. Like the ones you're looking at here.